Most web project requirements, design all have one thing in common: the design requirements must "atmosphere".

"Atmospheric" this was strange vocabulary gradually occupied my design ideas, a kind of blindly feeling of being raped. In fact, to tell the truth, if you let the small enterprises to design for you to do some requirements, from a professional point of view, they may even have a minimum requirements are not out of. I have tentatively asked some customers the most basic design demand. Such as the website such as basic tone, often get the answer is: you do it at, what color with good what color. This is not responsible for their own answer, will inevitably affect the design direction for designers in a certain extent.

Back to the title of the article referred to the "atmosphere". The meaning of this word in the dictionary. I don't know, but the majority of customers are forthright to put it down in black and white wrote in the requirements specification. This is probably in the design of their effect on you no constructive requirements, then abruptly imposed on the unreasonable design personnel requirements do not consider the brain. But, how to do the atmosphere, they also have no attention, some customers may just to cover up their frivolous, but added a very style to have to make.

For designers, "the atmosphere" is really very headache. Because the "atmospheric" this thing is not to say that do come out, this is not a real object, love can only be sensed. Floating cloud, put the aircraft and so on can only show their vulgar, what is more, all the emphasis must be on the front page and enterprises Mister photos, music player and so on, this is their "atmosphere". However, these so-called "atmosphere" and can not increase the advantage of the website, but, more highlights the enterprise inaction. What we have to do now is to educate, to persuade them not to own enterprise stand to make an entertainment, recreation, the portal is enough, what they have, you can have. But often these suggestions are they behind, "I let you do you how to do, and not a little you!" Whenever hear such words, this enterprise is definitely not what strength. Make a plane placed textile that his height; do the logistics put a singing symphony music player to show his depth... So the atmosphere?

Find a way to commercial site definition on the Internet, feel general comprehensive: "atmosphere" is meant to highlight to the theme of the performance, and appropriate exaggeration, weaken the auxiliary graphics, reduce interference elements. At the same time, through the combination of colors, elements and the proportion of the use of sophisticated, form the visual center, the "gas" keep, so that the screen has a good sense of rhythm. This is a relatively high level, designers need to constantly improve their own cultivation and aesthetic consciousness.

In an atmosphere of business website, first of all, page layout design is a very learned scrutiny problems. The layout is reasonable and orderly, focused, concise but not simple; single but not monotonous; structured; coordinated design elements; to better meet the needs of users, to guide the user to conveniently realize the function, the first time to find myself to do, where to go next, currently in the position to give users a and so on; SMOOTH OPERATOR dripping fun feeling, although is the first visit, but is deja vu have one's words at hand. Such atmosphere to more practical and. Because, the aircraft will not let users think of your textiles have a very delicate, Symphony cannot allow users to see how good your logistics service.

A website is like a person, reasonable information structure is the skeleton, and enrich the content of vivid is flesh and blood, but the interface is the skin, through the story and usability of user experience is the inner cultivation temperament. All of this supplement is indispensable. So a charming person its charm lies not just because a bright brilliant face, but is the behavior between inadvertently reveal inner temperament. The website also is such, if not a good frame, not flesh and blood, and have a good appearance, will eventually make people abandon if my shoe, so what about "atmosphere"?

The enterprise website should not just be a flashy and indulge in self-admiration window advertising, occasionally attracted people stop and pull away, let a person close not. Enterprise web site should be more like that of a user centric kind of convenience window (like areas in the canteen, it stores more than downtown supermarket can meet around the needs of tenants, and more quickly), can help people understand enterprise value proposition, find the products or services, the establishment of friendly trust, as a basis for their own profit target. Availability and profitability are combined, and taking into account the beautiful interface, the enterprise website construction only do this, can be called "the atmosphere".

Most web project design has a point: the design requirements must "atmosphere".

"Atmospheric" this was strange vocabulary gradually occupied my design ideas, a kind of blindly feeling of being raped. In fact, to tell the truth, if you let the small enterprises to design for you to do some requirements, from a professional point of view, they may even have a minimum requirements are not out of. I have a tentative